Marketing Management, Question Paper of MBA 2nd Semester,Download Previous Years Question Paper 2

                                                              Paper ID: [C0109]   

(Please fill this Paper ID in OMR Sheet)

M.B.A. (Sem-2^nd)

MARKETING MANAGEMENT (MB - 204)

  Time: 3 Hours                                                                                                            Max. Marks: 60

Instructions to Candidates:      

1.     SECTION-A is Compulsory.

2.     Attempt any FOUR questions from SECTION-B.

                            

                                                                        SECTION-A                                                 (10 X 2 = 20)

Q.1.

a)     Define marketing management.

b)    What is strategic planning?

c)     Define Consumer Behaviour.

d)    What is product mix?

e)     Define Brand.

f)      What are the factors affecting pricing decisions?

g)     What are the main channels of distribution for industrial products?

h)    What is communication process?

i)       Define advertising.

j)       What is the importance of public relations?

Section – B

      (4 x 10 = 40)

Q.2.    Discuss the marketing concept and explain functions of marketing management.

Q.3.    “Marketing management evolves its marketing mix in relation to its external environment”. Explain the statement.

Q.4.    What are the factors influencing Consumer Behaviour? Explain.

Q.5.    Discuss the process of new product development.

Q.6.    Enumerate important advertising media and explain their relative merits and demerits.

Q.7.    What is marketing segmentation? Discuss its types.