Marketing Management, Question Paper of MBA 2nd Semester,Download Previous Years Question Paper 10

Examination May 2014

Roll no____________                                                                                                                            Total no of pages-1

MBA

Title: Marketing Management(2K9 Batch)

MB 204

Time: 3 Hrs.                                                                                                      Max. Marks: 60

Note: Question Paper contains Two Units: A and B

Answer each questions from Unit A in 2 to 5 lines. Attempt All Ten Questions are compulsory. Each question from Unit A is of 2 marks.

Attempt Six Questions from Unit B, each of 10 marks.

Unit A

        i.            Define Marketing Management.

      ii.            What is targeting?

    iii.            What are components of Marketing Information System?

   iv.            Define Positioning.           

     v.            What are functions of Packaging?

   vi.            Define Publicity.

 vii.            Define Buzz Marketing.

viii.            What is customer relationship management.

    ix.            Define physical distribution.

      x.            What do you mean by E –commerce?

Unit-B

1.     What are various elements of the marketing mix? Elaborate with illustrations.\

2.     What factors should be considered while deciding the price of a product? Explain alternative pricing strategies, with examples.

3.     Describe various strategies to be pursued at different stages of product life cycle< with illustrations.

4.     Explain the various functions performed by various marketing channels, with examples.

5.     a. Describe the advantages of undertaking global marketing.

b. Explain various bases of market segmentation.

      6. Write notes on:

            a. Consumer Behaviour

            b. Sales Promotion.