Marketing Management, Question Paper of MBA 2nd Semester,Download Previous Years Question Paper 6

Roll No……………..

Total no. of Questions: 07]                                                                    [Total No. of Pages:02

M.B.A./MBA(IB) (Sem-2^nd)

MARKETING MANAGEMENT

SUBJECT CODE: MB – 204 (2009 TO 2011 Batch)

                                                                   Paper ID: [C0172]           

  Time: 3 Hours                                                                                                            Max. Marks: 60

Instructions to Candidates:      

1.     SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.

2.     SECTION-B contains SIX questions carrying TEN marks each and students have to attempt any FOUR questions.

SECTION-A

(10 X 2 = 20)

1.     Write briefly:

a.     Differentiate between Marketing and Selling.

b.     Define Marketing mix.

c.      What do you mean by marketing segmentation?

d.     What are the steps involved in Consumer Buying Process?

e.     Define Perception.

f.       Define Customer Relationship Management (CRM).

g.     What do you mean by Penetrative Pricing?

h.     What is difference between Advertising and Publicity?

i.        Define Green Marketing.

j.       What do you mean by Marketing Information System?

                                                                                                                

SECTION-B

2.     Do Customers see themselves as belonging to separate segments? What companies should do to show special efforts being made by them to please different segments?

3.     New Product Development process is expensive, risky and time-consuming. Comment on the statement with reference to modern age of innovations.

4.     India continues to remain a price sensitive market. How companies can relate good quality with high prices?

5.     What are the various elements of Physical Distribution System?

6.     Advertising create Brand Image. Discuss the statement with suitable examples.

7.     Discuss in detail the concept of internet marketing and challenges on-line companies are facing in Indian market.