Marketing Management, Question Paper of MBA 2nd Semester,Download Previous Years Question Paper 7

Roll No……………..

Total no. of Questions: 07]                                                                        [Total No. of Pages: 01

M.B.A. (Sem-2^nd)

MARKETING MANAGEMENT

SUBJECT CODE: MB - 204

                                                                   Paper ID: [C0172]           

  Time: 3 Hours                                                                                                            Max. Marks: 60

Instructions to Candidates:                              

1.     SECTION-A is Compulsory.

2.     Attempt any FOUR questions from SECTION-B.

                            

SECTION-A                                                             (10 X 2 = 20)

Q.1.

a)     Define Marketing.

b)    What are various elements of the marketing mix?

c)     Define Marketing information System.

d)    Define Market Segmentation.

e)     What is skimming pricing?

f)      Define Public Relations.

g)     Define Green Marketing?

h)    What is viral marketing?

i)       What are features of a good label?

j)       What are functions of a retailer?

SECTION-B                                                               (4 X 10 = 40)

Q.2.    What are various factors in the marketing environment which must be kept in mind while designing marketing strategies? Elaborate with illustrations.

Q.3.    Why is it important to study consumer behaviour? Identify factors influencing consumer buying behaviour?

Q.4.    Describe the various stages involved in the new product development, with illustrations.

Q.5.    Explain the communication process. Describe the various elements of the promotion mix, with examples.

Q.6.    Explain salient features of Customer relationship management, with illustrations.

Q.7.    Write notes on:

            (a)       E-commerce.

            (b)       Managing the Sales Management.