Marketing Management, Question Paper of MBA 2nd Semester,Download Previous Years Question Paper 4

Roll No………………

Total No. of Questions: 07]                                                                       [Total No. of Pages: 02

Paper ID: [MB204]

(Please fill this Paper ID in OMR Sheet)

M.B.A. (Sem-2^nd)

MARKETING MANAGEMENT (MB - 204)

  Time: 3 Hours                                                                                                            Max. Marks: 60

Instructions to Candidates:      

1.     SECTION-A is Compulsory.

2.     Attempt any FOUR questions from SECTION-B.

                            

                                                                        SECTION-A                                                 (10 X 2 = 20)

Q.1.

a)     Differentiate between marketing and selling.

b)    What is marketing planning?

c)     What is consumer behaviour?

d)    Define market segmentation.

e)     What are the stages of product life cycle?

f)      Which factors affect pricing decisions?

g)     What are the major channels of distribution for consumer goods?

h)    What is promotion mix?

i)       Define Advertising.

j)       What is the importance of e-commerce?

Section – B

(4 x 10 = 40)

Q.2.    Discuss the functions of marketing management.

Q.3.    Discuss the concept and components of marketing information system.

Q.4.    Explain various stages of buying process.

Q.5.    What are the benefits of market segmentation? Discuss the bases of market segmentation.

Q.6.    Define packaging and explain its functions.

Q.7.    What is promotion mix? Discuss various tools of sales promotion.