Marketing Management, Question Paper of MBA 2nd Semester,Download Previous Years Question Paper 5

Roll No………………

Total No. of Questions: 07]                                                                       [Total No. of Pages: 02

M.B.A. (Sem-2^nd)

MARKETING MANAGEMENT

SUBJECT CODE: MB - 204

                                                                   Paper ID: [C0109]           

(Please fill this Paper ID in OMR Sheet)

  Time: 3 Hours                                                                                                            Max. Marks: 60

Instructions to Candidates:      

1.     SECTION-A is Compulsory.

2.     Attempt any FOUR questions from SECTION-B.

                            

                                                                        SECTION-A                                                 (10 X 2 = 20)

Q.1.   

a)     Define market.

b)    What is “Brand”?

c)     What is the aim of relationship marketing?

d)    What is production concept?

e)     Define strategic planning.

f)      What is target market?

g)     How do marketers differentiate product?

h)    What is mark-up pricing?

i)       Define promotion-mix.

j)       What is communication process?

Section – B

(4 x 10 = 40)

Q.2.    “The managerial orientation in marketing has travelled a long way since the emergence of modern industrialism”. Discuss the statement.

Q.3.    Explain the steps in marketing planning process.

Q.4.    Discuss various individual factors influencing consumer behaviour.

Q.5.    Explain various criteria of market segmentation.

Q.6.    What are the challenges to new product development? Why do products fail sometimes?

Q.7.    Explain various types of advertising media available to management. Outline their relative strengths and weaknesses.