Roll No…………………………….. Total No. of Pages: 02
Total No.
of Questions: 15
MBA(Sem-2nd)
RESEARCH METHODOLOGY
Subject Code: MBA-206
Paper ID: [C0251]
Time: 3 Hrs. Max.
Marks: 60
INSTRUCTIONS
TO CANDIDATES:
1.
Section-A
Attempt any four questions.
2.
Section-B
Attempt any four questions. One question from each unit.
3.
Section-C
Case Analysis Compulsory.
SECTION-A
(4 X 5 =
20)
Q.1. Discus
Exploratory Research Design.
Q.2. Explain
Classification & Tabulation of Data.
Q.3. Discuss
Conjoint Analysis.
Q.4. What
do you understand by Cluster Analysis?
Q.5. Explain
data Processing operation?
Q.6. Discuss
the importance of selecting research problem.
SECTION-B
(4 X 8 =32)
Unit-I
Q.7. Discuss
the process of research. Discuss the significance of Literature study in
process.
Q.8. Discuss
in detail the various research designs. Give examples.
Unit-II
Q.9. Explain
the various sampling designs and techniques.
Q.10. Write
notes on the following:
i.
Research proposal
writing
ii.
Developing a
questionnaire
Unit-III
Q.11. Explain in
detail, Time series analysis and Forecasting. Also discuss the various
graphical techniques of data analysis available in SPSS and MS-EXCEL.
Q.12. Discuss the
utility and effectiveness of various Tests of significance. How does SPSS/Excel
help in implementing these?
Unit-IV
Q.13` Discuss the
main points to be kept in mind while drafting a business project report. What
is the importance of Chapter on Data Analysis & Interpretation?
Q.14. Write
notes on the following:
a)
Multi Dimensional
scaling
b)
Factor Analysis
SECTION-C
(Case
Analysis)
(1 x 8 = 8)
Q.15. Chandigarh is an upcoming cosmopolitan city in
the north of India. It houses people from all over the country now-a-days and
has people with varied culture and interests. With higher income at their
disposal, the people of Chandigarh are now keeper than ever, to undertake
various tours across the country. There are several Travel agencies and
Tour/Travel operators in the city. Sharma Travels had started its business just
few months ago and was excepting to double or treble its business in the coming
festive season or the later holiday season. In this highly competitive business
arena, Mr. Sharma has decided to conduct a survey to determine how much
business Chandigarh has to offer and also wanted to know whether the residents
are aware of Sharma Travels. He thought that this survey would also determine
the effectiveness of his advertising strategies. Besides the above aspects, Mr.
Sharma wants to gain additional knowledge on several facets such as peoples’
travelling options, frequency of travel, their budgets, their satisfaction /
dissatisfaction levels with their present travel agencies and other related
characteristics. YOU as a student of management research are required to design
a detailed questionnaire to satisfy Mr. Sharma’s queries on the above mentioned
aspects besides other facts, such as demographics etc. Which you think might be
of additional help to Mr. Sharma in his venture.
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