Roll
No…………..
Total
No. of Questions : 07]
PAPER ID : [C0211]
(Please fill this ID in OMR Sheet)
BBA (Sem. – 2nd)
BUSINESS COMMUNICATION – II (BB – 205)
TIME : 03
Hours
Instruction
to Candidates:
1) Section
– A is Compulsory.
2) Attempt
any Four questions from Section – B.
Section - A
Q1) (10 × 2 =40)
a) Define communication?
b) What
are the peculiar characteristics of a business latter?
c) Point
out at last four basic differences between a traditional letter and an e-mail.
d) Change
into passive form :
(1) Let’s talk some sense (2) They knew the magistrate
e) Give
the meaning of ‘to gain ground’
and use it in a suitable sentence.
f) Name
the essential columns of an advertisement for ‘Situation Vacant’
g) Which
point will you prefer to highlight in your CV for the post
PRO in an advertising company?
h) What
do you understand by N.V.C?
i) You
have been asked to deliver an extempore speech on ‘How To Improve .The
Functioning of your company’. Quickly jot down some points for the speech .
j) Public
Speaking is an art. How can one develop this art Section
- B (4×10= 40)
Q2) Prepare an application
for the post of a Marketing Executive. Attach your bio-data with the
application. You are Prashant, a resident of South Extension, New Delhi.
Q3)
Your supplier has delivered you poor
quality goods and that too, long after
the due date. As he is neither owning
responsibility nor responding to your
repeated communications, send him a notice to replace the good and ask
for compensation for the delay.
Q4)
As the GM, you are going to address the
Annual General Body Meeting of your garment manufacturing company. Draft your
speech.
Q5)
Effective communication leads to success
Comment.
Q6) Make a précis of the
following passage:
It is possible to score goals and lose the
game. It is possible to win battles and lose the campaign. It is possible
to make money and miss a fortune . The short-sighted man suffers, no
matter where he is found; he may see some things with excessive clarity,
but he fails to get the true perspective which will enable him to arrive at
wise conclusion. He gains one thing, but he lose something better.
This is a very common error. The student
makes it when he forgets the life-goal in thinking of the medal or scholarship.
The businessman misses his way when he chooses a present gain and
forfeits ten times as much in the future. The youth makes such a mistake when he
marries good looks, and forgets the character which will be necessary to
command his respect for years to come. Man was made to think, and unless he
uses his brain he will stumble into no end of unseen problems. There is a future, and it cannot be
evaded; and when it is reached it cannot be changed, for
we are deciding what it shall be .We are out own destiny-makers, it is well to
face the future with care and caution.
Q7) a) Prepare an advertisement of a new mobile
hand-set.
b)
Draft a memorandum for your
subordinates directing them to be more efficient
in their working.
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