Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 2

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Attempt any four questions from Section-B.

Section –A

Q1)

a) Mass Marketing.

b) Social Marketing.

c) Consumer.

d) Labelling.

e) Brand Image.

f) Sales Promotion.

g) Market Survey.

h) Penetrating Prices.

i) Various stages of product Life Cycle.

j) Measuring  Market potential.

Section – B

Q2) Define Marketing Management. Write down its concepts in detail.

Q3) Briefly describe the New Product Development Process.

Q4) Explain the Services Marketing Mix by quoting suitable examples.

Q5) What is meant by Market Segmentation? How it is helpful in strategic decision making in Marketing Management?

Q6) Describe various factors which affect a Consumer's Buying Behaviour.

Q7) Explain Promotion Mix. Write various factors which affect Product

Promotion Decisions.-