Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 4

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. Section –A, is Compulsory.

2. Attempt any four questions from Section-B.

Section –A

Q1)

a) Market.

b) Marketing Environment.

c) Mass Marketing

d) Product Life Cycle.

e) Pricing Strategy.

f) Marketing Mix.

g) Concept of Market Segmentation

h) Consumer  Buying Behaviour.

i) Function of marketing

j) 7 ps of Services.

Section –B

2. Define marketing and discuss the modern and traditional concepts of marketing.

3. Explain the factors affecting consumer buying behaviour. Explain the consumer decision making process.

4. what is market segmentation? Explain the basis of market segmentation with example.

5. How is a new product developed? Explain various packing and labelling decision.

6. Explain various components and factors affecting Marketing Mix.

7. write short notes on;

a)     Pricing decisions.

b)    Packaging.