Marketing Management Question Paper of 3rd Semester BBA Download Previous Years Question Paper 8

Roll No.

Total No. of Questions : 07

BBA (Sem.–3rd)

MARKETING MANAGEMENT

Subject Code : BB-302

Paper ID : [C0214]

Time : 3 Hrs.                                   

INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying

TWO marks each.

2. SECTION-B contains SIX questions carrying TEN marks each and students has to attempt any FOUR questions.

SECTION-A

l. Write briefly :

a. What is mass marketing?

b. What is meant by branding?

c. What is product life cycle?

d. What is brand positioning?

e. What is market segmentation?

f. What is meant by target marketing?

g. What is packaging?

h. What is meant by labelling?

i. What is a distribution channel?

j. What is cost based pricing?

SECTION-B

2. Define marketing management. Explain the different marketing concepts.

3. Explain the stages a consumer passes through while making a purchase

decision.

4. What is marketing mix? Explain the 4 P’s of marketing.

5. Explain the new product development process.

6. What is physical distribution? Explain the components of physical distribution.

7. What is meant by promotion mix? Explain its components.