Consumer Behaviour, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 3

Roll no ....................

Total No. of Questions: 07]

Paper ID [MB602]

MBA(Sem.-3^rd & 4^th )

CONSUMER BEHAVIOUR $ PROMOTION MANAGEMENT  (MB-628)

TIME: 03 Hours

Instruction to Candidates :

1)    Section – A is Compulsory.

2)    Attempt any Four questions form Section – B.

Section - A

1.       

a.     What ar the objectives of advertising?

b.     What is copy writing?

c.     Define unfair trade practices.

d.     Differentiate between sales promotion and advertising.

e.     What is subliminal perception?

f.      What is the significance of motivational research ?

g.     What do you understand by opinion leadership?

h.     Define  Culture.

i.       What is innovation?

j.       Define consumer Behavior.

Section -B

2.     Explain the concept of integrated marketing communication and suggest some ways to make it effective.

3.     Explain various types of advertising media and discuss the factors affecting media selection.

4.     What is the purpose of consumer research? Explain its process.

5.     Define perception. Discuss the role of extrinsic cues and intrinsic cues in the perceive quality of a product.

6.     Explain the factors affecting the credibility of marketing communication.

7.     Discuss Howard – Sheth model of consumer decision making