Roll no ....................
Total No. of Questions: 07]
Paper ID [MB-606]
MBA(Sem.-3rd
& 4th )-2125
INTERNATIONAL
MARKETING
TIME: 03 Hours
NOTE: Section A is compulsory. Attempt any four question
from section-B
Section – A
1.
a.
Mention two main
differences between domestic and international marketing.
b.
What is
percentage of Indian exports in the international trade?
c.
State the top
four export commodities (revenue-wise) of india.
d.
Mention any two
tariff restrictions.
e.
Name any two
trading blocks of the world.
f.
Mention nay tow
non-tariff restrictions.
g.
State the four
major highlights of the latest EXIM (export and import) Policy of the
Government of India.
h.
What are the
main roles of WTO?
i.
What are the
main issues that should be taken care while processing an export order?
j.
State any two
important criteria to be considered while selecting export markets.
Section
–B
2.
Discuss, in
detail, the direction and composition of Indian exports.
3.
What are
international marketing tactics?
4.
Discuss the
trading pattern in South Asia. To what extent the SAARC & it’s trading
block have affected and have potential to affect the trade scenario in South
Asia?
5.
Elaborate the
procedure of processing an export order. Also, highlight the role of export
finance in promoting international trade.
6.
Discuss the
organization and structure of export and important houses in India. What kind
of support these export and import houses are getting form the Indian
government?
7.
Explain the
steps in international marketing research. Also, highlight the differences it
has form domestic market research.
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