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Thursday, October 6, 2016

Marketing Research, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 1






Roll No..................
Total No of Questions : 07]
MBA (Sem.-3rd )
MARKETING RESEARCH
SUBJECT CODE: 902
Paper ID: [C0152]

Time : 03 Hours
Maximum Marks
Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any Four questions from Section - B.

Section – A
1.       
a.      What is geographical segmentation?
b.     What is a core product ?
c.     What is a core product?
d.     What is product positioning copy?
e.      What is advertising copy?
f.       What is brand value?
g.     What is advertising media?
h.     What is sales forecasting?
i.        What is labelling?
j.        What is conjoint analysis?

Section-B

2.     What is MIS? Give various techniques of MIS.

3.     What is data collection? Give various methods of data collection.

4.      What is conjoint analysis? How does it help in marketing research?

5.     What is market segmentation? On what basis a market is segmented?

6.     What is factor analysis? How does it help in interpretation of results?


7.     What is copy testing? Give the methods of testing an ad copy.

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