Marketing Research, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 3

Roll No..................

Total No of Questions : 07]

MBA (Sem.-3^rd )

MARKETING RESEARCH

SUBJECT CODE: MB-601

Paper ID: [C0115]

Time : 03 Hours

Maximum Marks

Instruction to Candidates:

1) Section - A is Compulsory.

2) Attempt any Four questions from Section - B.

Section – A

1.       

a.      Marketing Decision Support System. (MDSS)

b.     Quantitative Research.

c.     Null Hypothesis.

d.     Sources of Primary data.

e.      Semantic differential scale.

f.       Advertising Research.

g.     Chi square Test.

h.     Stratified sampling.

i.        Motivation Research.

j.        Penetration pricing.

Section –B

2.     Define Marketing Research. Write its importance and scope in detail.

3.     What is meant by Research Design? Explain various Research Design in detail.

4.     Explain various types and techniques of sampling.

5.     What is meant by data Analysis? Explain the various tools used in data Analysis.

6.     What are the various methods of Sales Forecasting? Explain with suitable examples.

7.     What is Brand Positioning? How does a Marketing Research System provide the required information and for data for Brand positioning? Explain with suitable example.