Marketing Research, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 4

Roll No..................

Total No of Questions : 07]

MBA (Sem.-3^rd )

MARKETING RESEARCH

SUBJECT CODE: 902

Paper ID: [C0152]

Time : 03 Hours

Maximum Marks

Instruction to Candidates:

1) Section - A is Compulsory.

2) Attempt any Four questions from Section - B.

Section – A

1.       

a.      What do we mean by MIS?

b.     What is decision support system?

c.     Distinguish between reliability ad validity?

d.     What do we mean by conjoint analysis?

e.      Under what situations is factor analysis used?

f.       What do we mean by sales forecasting?

g.     Why is marketing segmentation important?

h.     Define brand positioning?

i.        Explain copy testing?

j.        What is the importance of marketing research?

Section-B

2.     Explain the marketing research process in detail ?

3.     What do we mean by item analysis? What is it used? Give examples?

4.     When is multiple regression used? What are the pre-requisites of regression?

5.     Explain in detail what do we mean by cluster analysis? Under what situations is it the most suitable technique.

6.     Explain the new product development process? Giving examples at each stage?

7.     What do we mean by discriminate analysis? Give situations where it can be used effectively.