Product And Brand Management, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 2

Roll no ....................

Total No. of Questions: 07]

Paper ID [MB604]

MBA(Sem.-3^rd & 4^th )

PRODUCT & BARND MANAGEMENT (MB-509/604)

TIME: 03 Hours

Instruction to Candidates :

1)    Section – A is Compulsory.

2)    Attempt any Four questions form Section – B.

Section - A

1.       

a.      Define Product and Product line.

b.     What is meant by product differentiations? Describe its advantages.

c.     Name some products that have stayed in the maturity stage for a long time.

d.     Write a short note on Product Positioning.

e.      “The brand endows on a product a guarantee of success.” Do you agree? Discuss.

f.       Define packaging and highlight its importance as a Product attribute.

g.     Differentiate between the terms: ‘product testing’ and ‘test marketing’

h.     Define brand name. How should brand name be decided for any product?

i.        Packaging has been criticised as being expensive, giving on additional value and often deceptive. How would you justify marketers use of packaging?

j.        Distinguish between Brand Awareness and Image.

Section –B

2.     Describe the essential characteristics of a product and explain the various product classification in detail.

3.     Discuss the different marketing strategies during each of the four distinct stages of the Product life Cycle (PLC) by taking example each form consumer and industrial products you are familiar with.

4.     “Product Positioning as a strategy of product-market integration has come to play an important role.” Do you agree? Discuss with Indian examples.

5.     Define packaging. Explain various packaging decisions in detail.

6.     What different brand strategy options are available to a company? Discuss their relative strengths and weakness.

7.     Define Product Planning. Explain the various steps in New product development Process.