Product And Brand Management, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 3

Roll No..................

Total No of Questions : 07]

MBA (Sem.-3^rd )

PRODUCT AND BRAND MANAFGMENT

SUBJECT CODE: 604

Paper ID: [C0130]

Time : 03 Hours

Maximum Marks

Instruction to Candidates:

1) Section - A is Compulsory.

2) Attempt any Four questions from Section - B.

Section – A

1.       

a.      Define Positioning.

b.     What is  Marketing Mix?

c.     What are the stages of Product life Cycle?

d.     What are the characteristics of ‘STAR’ in BCG Matrix of Portfolio Analysis?

e.      Mention any two precautions to taken in Product Launch.

f.       What is difference between cost and price?

g.     Define Brand.

h.     Give an example of Brand Repositioning.

i.        Mention any two advantages of Labelling.

j.        What do you mean by Franchise?

Section –B

2.     Elaborate the different components of the marketing plan.

3.     What are different stages of new Product Development process? Explain the Test Marketing stage of new Product Development process.

4.     Explain the concept of Perceptual Mapping with help of examples. How does it help in designing the product offering to the customers?

5.     What is Brand Equity? Explain with examples how brand equity is build through different brand management methods.

6.     Discuss with examples the different Product Pricing strategies.

7.     Write short notes on:

a.      Benefit Segmentation.

b.     Conjoint Analysis.