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Thursday, October 6, 2016

Rural Marketing, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 2






Roll No..................
Total No of Questions : 07]
Paper ID [MB607]
MBA(Sem.-3rd & 4th )
RURAL MARKETING (MB-607/507)

Time : 03 Hours
Maximum Marks
Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any Four questions from Section - B.

Section - A
QL)
a) What are demographic factors?
b) What is rural market index?
c) What are regulated markets?
d) What are cooperative markets?
e) What do you mean by artisan products.
f) What is product planning?
g) What is a distribution channel?
h) What is grading & classifying?
i) What is packing and packaging?
j) What is a market mix?
Section – B

Q2) Define rural market? Why is important in a country like India?

Q3) Which are the major factors which affect rural marketing? How the rural marketing can be made more effective in India?

Q4) What is a market strategy? Which strategies are adopted for rural marketing?

Q5) What is market research? How it can be conducted in the case of seeds and fertilizers?

Q6) What is a cottage industry? Does it need protection in the wake of multinationals entering in every part of the market?


Q7) What is cottage awareness? How the consumer in the rural areas can be educated to make best use of his resources?

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