Rural Marketing, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 1

Roll No..................

Total No of Questions : 07]

MBA (Sem.-3^rd )

RURAL MARKETING

SUBJECT CODE: MB- 607

Paper ID: [C0142]

Time : 03 Hours

Maximum Marks

Instruction to Candidates:

1) Section - A is Compulsory.

2) Attempt any Four questions from Section - B.

Section - A

Section - A

QI)

a) Discuss the nature of rural marketing.

b) What is the role of media in rural marketing?

c) What is product planning?

d) Discuss the demerits of unregulated markets.

e) What are the objectives of regulated markets?

f)How do processing societies help in marketing of agricultural produce?

g) What are the objectives of research in marketing?

h) What are the problems in marketing of rural industry products?

i) Examine the relationship between consumer education and rural marketing.

j) What are the limitations of NGOs in promotion of rural marketing?

Section – B

Q2) Examine the importance of rural marketing in India.

Q3) How do socio-cultural factors affect rural marketing?

Q4) Discuss Thompson Index for rural market.

Q5) What are the channels of marketing of agricultural output?

Q6) What are the difficulties in marketing of rural industry products in India?

Q7) Discuss what measures the government has taken to promote rural marketing in India.