Roll
No..................
Total
No of Questions : 07]
MBA (Sem.-3rd )
RURAL MARKETING
SUBJECT CODE:
MB- 607
Paper ID:
[C0142]
Time
: 03 Hours
Maximum
Marks
Instruction
to Candidates:
1) Section - A is Compulsory.
2) Attempt any Four questions from Section - B.
Section - A
QJ)
a) Why rural marketing
is important?
b) What are rural Credit
institutions?
c) What are
occupational differences in rural and urban India?
d) Define Positioning.
e) Define Sales
Promotion.
f) What are consumable
agricultural inputs?
g) What is the
significance of media?
h) What is cooperative
marketing?
i) Why cottage
industries are important?
j) What are the
communication problems in rural markets?
Section – B
Q2)
Define Rural Marketing. Discuss its scope.
Q3)
Briefly describe various factors influencing rural marketing
Q4)
What is Thompson Rural Market index? Explain its indicators.
Q5)
Discuss the problems of rural marketing in India.
Q6)
Suggest some product strategies for rural markets.
Q7)
Explain the role of government in rural marketing in India.
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North India Campus