Services Marketing, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 3

Roll no ....................

Total No. of Questions: 07]

Paper ID [MB603]

MBA(Sem.-3^rd & 4^th )

SERVICES MARKETING (MB-503/603)

TIME: 03 Hours

Instruction to Candidates :

1)    Section – A is Compulsory.

2)    Attempt any Four questions form Section – B.

Section - A

Ql)

a) Define Services.

b) What is service scape?

c) What is service recovery?

d) What is the meaning of internal marketing?

e) Name different pricing methods for pricing the services.

f) Outline the meaning of Supplementary services.

g) Define targeting.    

h) What is service management trinity?

i) What is meant by service positioning?

j) Define relationship marketing.

Section – B

Q2) Highlight the reasons for growth of service sector. Outline the characteristic features of the services.

Q3) What are the various gaps in the service quality? Give examples. Suggest ways to overcome such quality gaps.

Q4) Outline the various techniques of segmentation of the services, with suitable illustrations.

Q5) (a) Recommend various strategies for effective delivery of services through intermediaries

(b) Highlight various factors to be considered while pricing services in India.

Q6) Highlight the various components of service marketing communication mix, with suitable illustrations.

Q7) Write notes on :

(a) Waiting line strategies.

(b) Services cape types