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Thursday, October 6, 2016

Services Marketing, Question Paper of MBA (MM) 3rd-4th Semester,Download Previous Years Question Paper 1






Roll no ....................
Total No. of Questions: 07]
Paper ID [MB603]
MBA(Sem.-3rd & 4th )
SERVICES MARKETING (MB-503/603)
TIME: 03 Hours
Instruction to Candidates :
1)    Section – A is Compulsory.
2)    Attempt any Four questions form Section – B.

Section - A
Qt)
a) What is service mix?
b) What are waiting line strategies?
c) What do mean by positioning maps?
d) What is meaning of physical evidence?
e) What is the importance of employees in marketing of services?
f)What are the different types of service scapes?
g) What is relationship marketing?
h) What is meant by complaint handling?
i) Differentiate between Goods and Services.
j) What arc the main characteristics of effective marketing plan?

Section – B

Q2) Explain the role of service sector in Indian economy. Discuss its importance in developing economy like India.

Q3) What are the benefits of retaining the citing customers? Discuss the various strategies for customer retention.

Q4) What are the types of new services? Describe the new service development process.

Q5) What types of intermediaries are available to a Service Product Company? Describe the factors determining the choice of an intermediary.

Q6) Explain the pricing strategies applicable for services with suitable examples"


Q7) How do you match service promise’s with delivery? Discuss the various strategies.

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