Consumer Behaviour, Question Paper of BBA 4th Semester, Download Previous Years Question Paper 1

Roll No.

Total No. of Questions : 07]

BBA (Sem. – 4th)

CONSUMER BEHAVIOUR

SUBJECT CODE : BB - 403

Paper ID 2 IC0220l

Time : 03 Hours

Instruction to Candidates:

1) Section - A is Compulsory.

2) Attempt any Four questions from Section - B.

Section - A

Q1)

a) Decision Making Process.

b) Learning Process.

c) Cultural Influence on Consumer.

d) Adoption.

e) Opinion Leadership Process.

f) Consumer Attitudes.

g) Consumer Reference Group.

h) Personality and Consumer Behavior.

i) Brand Loyalty.

j) Relationship Marketing.

Section - B

Q2) Define Consumer Behaviour? Which individual factors affect Consumer Behaviour? Explain in detail.

Q3) Explain Consumer Motivation. How does it influence Consumer Behaviour?

Q4) Explain personality in relation to Consumer Behaviour. Write down various theories s of personality.

Q5) What is a Reference Group? How it affects behaviour of a consumer? Explain In detail.

Q6) What does Consumer Attitude mean? Explain tricomponent attitude model.

Q7) Define Learning. What is stimulus generalization under the Classical theory Of Learning?