Consumer Behaviour, Question Paper of BBA 4th Semester, Download Previous Years Question Paper 6

Roll No.

Total No. of Questions : 07]

MAY 2014

BBA (Sem. – 4th)

CONSUMER BEHAVIOUR

SUBJECT CODE : BB - 403

Time : 03 Hours

Notes : The question paper is divided into two sections:

Section A is compulsory and consists of 10 sub-questions of 2 marks each. Answer to each shall be given by the candidate in 2-5 lines. Section A is of 20 marks.

Section B contains Six full length questions of 10 marks each, out of which the candidate is required to attempt any four questions. Section B is of 40 marks. What is consumer motivation?

1.     What are needs?

2.     What are goals?

3.     What is meant by sensation?

4.     What is differential threshold?

5.     What is cognitive learning?

6.     What is a social class?

7.     What is meant by culture?

8.     What is classical learning theory?

9.     Explain consumer innovation?

Section –B

1.     Define consumer behaviour. Why does a marketer study consumer behaviour?

2.     Explain the Freudian theory of personality.

3.     Explain the instrumental learning theory and its application in consumer behaviour.

4.     What is attitude? Explain the tri component attitude model.

5.     What is reference group? Explain the use of reference group in consumer beharviour.

6.     What is opinion leader? What is the role of opinion leader in consumer behaviour?