Consumer Behaviour, Question Paper of BBA 4th Semester, Download Previous Years Question Paper 3

Roll No.

Total No. of Questions : 07]

BBA (Sem. – 4th)

CONSUMER BEHAVIOUR

SUBJECT CODE : BB - 403

Paper ID : [C0220]

Time : 03 Hours

Instruction to Candidates:

1) Section - A is Compulsory.

2) Attempt any Four questions from Section - B.

Section - A

Q1)

a) Consumer Perception.

b) Consumer Learning

c) Diffusion of Innovation.

d) Product Personality.

e) Emotional Motives.

f) Reference Group.

g) Decision Process.

h) Attitude Change.

i) Family lnfluence.

j) Cognitive Dissonance.

Section-B

Q2) What is Consumer Behaviour? Discuss the importance of Consumer in marketing.

Q3) Explain various Personality theories in detail.

Q4) Discuss the role and importance of motivation in Consumer Behaviour.

Q5) What are culture and sub culture? How they influence the development of marketing strategy?

Q6) What factors influence Reference Groups to make decisions on products and brands?

Q7) What is Perception? How does it help in decision-making?