Consumer Behaviour, Question Paper of BBA 4th Semester, Download Previous Years Question Paper 4

Roll No.

Total No. of Questions : 07]

BBA (Sem. – 4th)

CONSUMER BEHAVIOUR

SUBJECT CODE : BB - 403

Paper ID : [C0220]

Time : 03 Hours

Instruction to Candidates:

1) Section - A is Compulsory.

2) Attempt any Four questions from Section - B.

Section - A

Q1)

a) Define consumer behaviour.

b) Positive and negative motivation.

c) Personality.

d) Sensation.

e) What arc traits?

f) How docs culture influence consumer behaviour?

g) Social class.

h) Opinion leader.

i) Brand loyalty.

j) Perception.

Section -B

Q2)Explain nature scope and application of consumer behaviour.

Q3 ) Explain  cognitive learning theories

Q4) What arc reference groups? How does reference groups help in developing consumer behaviour?

QS) Critically explain Maslow theory of motivation

Q6) How does culture influence consumer behaviour. Give suitable examples

Q7)explain opinion leadership and consumer innovation with examples