Consumer Behaviour, Question Paper of BBA 4th Semester, Download Previous Years Question Paper 7

Total No. of Questions : 07]

MAY 2014

BBA (Sem. – 4th)

CONSUMER BEHAVIOUR

SUBJECT CODE : BB - 403

Time : 03 Hours

Instruction to Candidates:

1) Section - A is Compulsory.

2) Attempt any Four questions from Section - B.

Section - A

1.       

a.     Define consumer behaviour

b.     What do you understand by negative motivation?

c.      Explain the concept of consumer attitude.

d.     Discuss the nature of perception

e.      Define family life cycle.

f.       What do you understand by reference group?

g.     Explain the concept of diffusion of innovation.

h.     State meaning of adoption process.

i.       What is consumer decision making?

j.       Define sub-culture.

Section-B

2.     Discuss the different stages of consumer decision making in  detail.

3.     What are the areas of consumer behaviour application in the marketing?

4.     Critically examine the role of consumer motivation in their decision making?

5.     Explain the concept of personality. What are the determinates of personality?

6.     Discuss the approaches for measuring the social class.

7.     Describe the influence of culture and subculture in consumer behaviour?

8.     What are the different stages of diffusion process?

9.     Name different models of consumer decision making. Discuss the any two important models of consumer behaviour?