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Monday, December 5, 2016






Roll No.
Total No. of Questions : 07]

Paper ID [C02181
BBA (Sem. – 4th)
RESEARCH METHODOLOGY (BB - 401)

Time : 03 Hours
Instruction to Candidates:
1) Section - A is Compulsory.
2) Attempt any Four questions from Section - B.

Section - A

Q1)
a) Briefly describe various types of researches.
b) Write a brief note on rating scale.
c) Write a note on objectives of research.
d) Enlist important limitations of sampling.
e) Enlist the different sources of errors in a sample survey.
f) State the various kinds of questions.
g) Enlist the various tasks for data analysis.
h) In what situations are open-ended questions most useful?
t) What is multi-dimensional scaling? Give its areas of applications.
j) Give a sample cover page of a research report.


Section - B


Q2) What is research methodology? Give a brief account of mathematical tools for the research analysis in research methodology.

Q3) 
(a) Define simple random sampling. Mention the various methods of drawing a random sample. Discuss the merits and limitations of simple random sampling.

(b) Write a note on sampling errors. Discuss briefly the reasons for their occurrence.

Q4) (a) Explain briefly the major types of designs
(b) Write a note on dimensional classification of scales.

Q5) (a) Discuss the steps of Osgood's semantic differential scale.
(b) Distinguish between exploratory research and conclusive research.

Q6) (a) What are the characteristics of a research report? What function does it perform?
(b) Write the summary for construction of a questionnaire. Discuss advantages and disadvantages of questionnaire..


Q7) What is report format? Explain different items of a research report briefly.



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