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Wednesday, January 25, 2017

Advertising and Sales Management, Question Paper of MBA 4th Semester, Download Question Paper 2





                                             MBA (Sem.–4th)
                      ADVERTISING AND SALES MANAGEMENT
                            Subject Code : MB-904 (2009 to 2011 Batches)
                                                Paper ID : [C0181]

Time : 3 Hrs.


INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying
TWO marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students has to attempt any FOUR questions.


                                                SECTION-A
l. Write briefly :
a. Describe the economic aspect of Advertising.
b. What do we mean by an Advertising Strategy?
c. What is an Advertising Budget?
d. What is an Advertising Layout?
e. Describe Copyrighting.
f. What do we mean by Media Management?
g. What are the functions of a Sales Department?
h. What do we mean by a Distributive Network?
i. Explain any one training method for Sales Force.
j. What is a Sales Quota?



                                                SECTION-B

2. How would you plan & manage an Advertising Campaign? Explain the
various Advertising Strategies.

3. Describe the Advertising Budget Process. Explain the key concepts of
administering the Budget.

4. Explain the Media Planning & Scheduling concept in detail. Describe a
few Multimedia Strategies.

5. Describe in detail the structure, function & client relationship of an Advertising Agency.

6. What are the various types of a Sales Organization Structure? What is the relationship of sales department with other departments?

7. What do we mean by a Sales Contest? Explain its advantages & disadvantages. Can it help in motivating & improving performance of the Sales Personnel? 

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