Roll No....
MBA
(Sem. - 3rd/4th)
STRATEGIC
MANAGEMENT(MB-401)
Time : 03 Hours
Instruction to
Candidates:
1) Section - A is
Compulsory.
2) Attempt any Four
questions from Section - B.
Section
- A
Q1)
a) What are
stakeholders. List the three primary stakeholder groups of a company.
b) Define strategy and describe the various levels at
which the strategy operates.
c) What do you
understand by corporate objectives. What are the areas in which the
corporation might establish objectives?
d) What is a
strategic group. How is it important
to categorize firms of an industry into
strategic groups?
e) Briefly explain
the five forces of competition in an industry that affect the profit
potential.
f) What is industry
value chain analysis and its importance.
g) Explain the
various methods of obtaining corporate synergy for better profitability'?
h) What do you render
stand by corporate parenting. List the steps of developing a
corporate parenting strategy?
i) In strategy
implementation structure follows strategy? How?
j) Explain Market
Value Added (MVA) Method of measuring corporate
and divisional performance.
Section
- B
Q2) Explain the
strategic decision inking process in detail?
Q3) What do you
understand by structural analysis of an industry? Is it is helpful tool for developing
strategy? What are the major shortcomings
of this technique?
Q4) Explain the
various growth strategies used by the companies for growth?
Q5) Describe the
BCC (Boston Consulting Group) and GE (General Electric) approaches of portfolio
analysis. How can this concept be used to develop strategies for international
markets?
Q6) Explain the
Organizational Life Cycle? Also explain various types of advanced or generational
structures ?
Q7) Explain the
Balanced Scorecard approach for evaluating performance of
an implemented
strategy?
0 comments:
Post a Comment
North India Campus