Roll No.
MBA
(Sem.–4th)
STRATEGIC
MANAGEMENT
Subject Code : MB-401
Paper
ID : [C0176]
Time : 3 Hrs.
INSTRUCTION TO
CANDIDATES :
1. SECTION-A is
COMPULSORY consisting of TEN questions carrying
TWO marks each.
2. SECTION-B
contains SIX questions carrying TEN marks each and students has to attempt any
FOUR questions.
SECTION-A
l. Answer briefly :
a. What is a
Strategy?
b. What is the
importance of Strategy?
c. What do we mean
by PEST?
d. Explain briefly
the concept of Value.
e. What do we mean
by Critical Success Factors?
f. Explain the
concept of Cost Leadership.
g. Explain any one
force of Porter’s 5-Forces Model.
h. Explain Social
Responsibility.
i. Distinguish
between Values & Ethics.
j. Explain any one
technique of Strategic Evaluation.
SECTION-B
2. Explain the
Strategic Decision Making. Describe the process of Strategic Management.
3. Distinguish
between Vision & Mission. Explain the components of Legal Environment in
detail.
4. Explain the
concept of balanced Score Card & key factors of Rating.
5. Explain the
retrenchment & combination strategies. What do we mean by corporate re-structuring?
6. Explain the
GE-Nine-Cell Matrix. What is its use?
7. Explain
leadership and corporate culture, ethics and social responsibility in an Organization.
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