B.Sc. Fashion Merchandising and Retail Management (Bsc FMRM)
Bfw-001: Fundamentals of Retail - I
Time: 3 hours Maximum Marks: 70
Note: Attempt all questions. All questions carry equal marks.
1. Explain the importance of retailing in the Indian economy.
2. What are the main bases for classifying retail firms?
3. What is breadth and depth of assortment? Support your views with examples.
4. Discuss in length the multi-channel retailing.
5. Explain the model of buying decision with suitable examples.
6. List the challenges faced by Indian retailers, which are hampering their growth and development. Give suitable examples.
7. What factors should be considered for choosing a location for kids' stores?
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North India Campus