Marketing Management, Question Paper Download for B.Sc. Fashion Merchandising and Retail Management, Previous years Examination.

B.Sc. Fashion Merchandising and Retail Management (BSC FMRM)
Bfw-005: Marketing Management

Time: 3 hours Maximum Marks: 70

Note: The question paper is divided into three Sections. All Sections are compulsory.

SECTION A

1. Fill in the blanks with the choices given below:

(a) Management aims at getting………………result with minimum efforts and cost.

(i) no

(ii) maximum

(iii) less

(b) The top level management decides about………….. for the organisation as a the whole.

(i) games

(ii) gifts

(iii) objectives 

(c) The ranks and positions of managers are indicated by management…..

(i) hierarchy

(ii) placement

(iii) functioning

(d) Planning function is performed……………..all other functions of management.

(i) after

(ii) never

(iii) before

(e) Supervision is of great importance at the………….. level of management.

(i) upper

(ii) middle

(iii) lower

2. Given a list of certain activities. Write the letter 'M', if the activity is a managerial task and 'N', if it is a non-managerial task.

(a) Taking an interview of a politician for the news.

(b) Taking stock of goods lying unsold at the year end.

(c) Deciding to attach a manufacturing unit for fabric weaving.

(d) Sending a clerk to attend an Account management meeting.

(e) Deciding to hire salesgirls for a showroom.

3. Match the expressions in Column (i) with those in Column (ii):

 

SECTION B

4. Differentiate between any three of the following:

(a) Management and Leadership

(b) Upward and Downward Communication

(c) Formal and Informal Organisation

(d) On-the-job training methods and Off-the-job training methods

(e) Induction and Orientation

5. Write short notes on any two of the following: 

(a) Motivation

(b) Grapevine

(c) Verbal and Oral Communication and their Importance

(d) Importance of Forecasting in Planning

(e) Qualities of a Leader

6. Explain in detail any two of the following:

(a) What do you understand by the term Management? Explain briefly all functions of management.

(b) What are the different types of organisations? Explain any three with diagrams.

(c) Steps in Selection Procedure

(d) Process of Control

SECTION C

(a) "Quality cannot be inspected, it has to be inbuilt within the system." Justify this statement with suitable examples.

(b) What are the different types of leadership? For running a software industry, which leadership is most suitable?

(c) State the criteria for selecting a site for any one of the following:

(i) Footwear Industries

(ii) Dairy Farm

(iii) Automobile Service Centre