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Saturday, December 31, 2022

Non-Store Retailing, Question Paper Download for B.Sc. Fashion Merchandising and Retail Management, Previous years Examination.




B.Sc. Fashion Merchandising and Retail Management (BSC FMRM)
Bfw-017: Non-Store Retailing

Time: 3 hours Maximum Marks: 70



Note: Attempt any seven questions. All questions carry equal marks.

1. What is e-retailing? Describe the trends in e-retail.


2. Define e-commerce. Discuss various types of e-commerce businesses that are popular in the present Indian scenario.


3. What do you understand by the term ‘emails’? How are they different from conventional mails? Give suitable examples.


Explain 'pay-per-click' and 'search engine'. Discuss the advantages of 'pay-per-click' and 'search engine'.


5. Describe the 'Direct selling' model of Dell Computers.


6. Explain Hybrid Retailer and his impact in the retail industry.


7. Differentiate between Navigability and Interactivity with the help of suitable examples.


8. Explain the concept of pyramid selling in the context of personal retailing, with the help of an example.


9. Write short notes on any two of the following:

(a) Catalogue Retailing

(b) Vending Machines

(c) M-commerce


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