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Monday, January 2, 2023

Franchising, Question Paper Download for B.Sc. Fashion Merchandising and Retail Management, Previous years Examination.




B.Sc. Fashion Merchandising and Retail Management (BSC FMRM)
Bfw-028: Franchising
Time: 3 hours Maximum Marks: 70



Note: Attempt any seven questions. All questions carry equal marks.

1. What is a territory? Identify the various territorial structures in a franchise system.


2. Define the term Franchising. Identify the various alternatives to franchising.


3. Write a note on franchising potential in the Indian context. Identify the various supply side factors and demand side factors impacting the growth.


4. What do you mean by Franchising agreement? Explain the key subjects in the Franchising agreement.


5. "Anyone planning to franchise his/her business should develop a concrete plan for supporting the franchise operations, communication with franchisees and marketing the franchise." Do you agree with this statement? Justify your answer.


6. Describe the various cost heads a potential franchisee should consider in order to estimate the financial requirement of entering a franchise.


7. Enumerate the broad considerations that help in shortlisting the franchise opportunities.


8. Write short notes on any two of the following:

(a) Uniform Franchise Offering Circular (UFOC)

(b) Types of Franchising Formats

(c) Franchising Wheel


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